Despite the the dot-com bubble bursting at the turn of the new millennium, the Web has become more intelligent, successful, and profitable in the past ten years. We have a ton of people to thank for that, but let’s focus on two groups that are celebrating their 10th anniversaries this 2008.
Google is one of the first web companies that reinvented the web as we know it. It essentially paved the way for what we call the Web 2.0 era because it was the better search engine that would leave Yahoo!, MSN, Altavista, Lycos, Ask, and the rest behind.
True to its name, Google just keeps on getting bigger. It took on e-mail (Gmail), advertising (AdSense and AdWords), office suites (Docs, Spreadsheets, Sites), multimedia (YouTube, Picasa), navigation (Earth, Sky, Moon, Maps, Street View), and even web browsing (Chrome). And even if the thought of Google looking into what we’re looking at and what we’re talking about is really scary, life with the help of the big G is just easier.
In the same vein, A List Apart has been the definitive resource “for people who make websites”. What started out as a mailing list evolved into a treasure trove of elegant web design articles that cultivated the love for the craft like no other. Design, standards, accessibility, optimization, business—this magazine covers it all.
It’s written the pages of web design history as well, from banishing <table>-based layouts to inventing CSS techniques (Sliding Doors of CSS, Holy Grail, Suckerfish Dropdowns, Sprites, Faux Columns, Mountaintop Corners) we never could have come up with. Websites today are efficient, meaningful, and beautiful because of ALA.
A few weeks ago Google announced that it can now extract and index textual content from Adobe Flash files. We all know that creating websites in pure Flash is a big no-no if you care about being found through search engines. So is there nothing left that’s stopping web designers from switching from plain old HTML and CSS to rich interactive Flash? I have yet to find somebody who agrees with a resounding “yes!”
Rand Fishkin, CEO of SEOmoz, believes that this new development isn’t compelling enough to start building sites with Flash.
Flash content is fundamentally different from HTML on webpage URLs and being able to parse links in the Flash code and text snippets does not make Flash search-engine friendly. I think it’s great that Google’s digging deeper into Flash, but I don’t believe web developers should be any less wary than they’ve been in the past about Flash-based websites or Flash-embedded content.
If anything, I commend Google for continuing to convince web designers and search engine marketers alike to embrace web standards by pushing for the best practices in coding websites. Of course it’s the most logical thing both parties: search spiders need to parse content properly so that they can index it, and a well-formed webpage makes this possible; webmasters need not wade through nested tables and unnecessary tag soup when there’s a better way. And Google should, since it’s way more influential than Opera or any other web company out there.
However, Google’s efforts to read Flash still seem to be in the premature stages. Typical Google, they always release their products in beta without being wary of the consequences.
By consequences I mean clients who are now running around telling their web designers to create animated intros and the extravagant interfaces for their websites. I can’t really shoot down this little achievement by Google—except that it’s getting scarily smarter everyday and should try to have more features than issues when they launch a product.
More importantly, I can only continue to condemn those who misuse Flash without any regard for accessibility, much less usability, whatsoever.
