March 10, 2008 2 replies

Siliconera: Blog Network Theme Done Right

You might remember that I bashed b5media for their general themes, and the lack of blog profiling in them, quite some time ago? If you don’t, then read up!

Anyway, they manage to lay their hands on the excellent videogame blog Siliconera, which wasn’t in the b5media template of course. It is now.

Luckily, this theme update to the gaming blog is well done, and a great example of having a general template adapted to the blog in question. Sure, there are things that could do with some polish, but I think it does Siliconera justice. more

December 11, 2007 6 replies

Multiple Blogs or Power Houses?

Multiple vs PowerI’ve been thinking a lot on whether it’s a good idea as a publisher to focus on several smaller blogs, or try to build a real power house. In my opinion, it’s not an obvious choice for someone that wants in the new media publishing sphere.

On one hand, having a bunch of smaller blogs means that you can cross-link and -promote to launch new projects, as well as drive traffic from one blog to neighboring niches. That’s a good thing, and what blog networks such as b5media does.

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