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FontStruct knows how to sell itself

A great product sells itself. In the case of FontStruct, which is a Flash-based tool for font design, its creators took no chances and went all out to promote it in the latest issue of their email newsletter: one full page showing what you can do with FontStruct.
Beautiful fonts created with FontStruct are put on […]

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Ad Networks: When To Use Them, And When Not To

Jason Calacanis is bashing the ad networks in a recent post. He doesn’t like them, which figures since his content business in the past (Weblogs Inc.) handled a huge amount of traffic. It’s a bit of a duh post, you know, things that has been said a lot of times before, but I guess it […]

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Google Doodles, a Brilliant Marketing Ploy

Google, have you heard of them? Of course you have, they’re the strongest brand online today. When you google something, you search the web. Just like playing Nintendo was videogames (and perhaps still is, given the success of Nintendo DS and Wii).
One thing Google does better than the rest is using their brand, the logo […]

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A good Adsense ad

I find ads entertaining, for lack of a better word. This one did get everything right though (as opposed to this one):

It’s a PED-estal, basically a holder for iPods and whatnot, and it certainly caught my eye. I saw it on MacRumors’ Mac Buyer’s Guide, which is a truly targeted ad. I clicked it.
Advertisers! That’s […]

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Really Targeted Ads (TM)

Isn’t this hilarious?

We’ll be back to our scheduled program tomorrow.