Your Buzzpage
If you know anything about marketing you will know that many professionals claim that testimonials are your best friend. Along the lines of word of mouth marketing testimonials give your product/service that much more credibility. Surprisingly, 9rules doesn’t have a buzzpage, but that is something I have been working on this week because in my mind they do more good than harm.
37signals always does an excellent job of collecting testimonials and I think it’s a great example to follow. This entry isn’t really a discussion on Testimonials since I don’t have that much else to say, but a reminder that if you see anything said about your, your company or your site then save it because you can put it to use later, even when it’s negative.
I think Clear Left did a great job with their testimonials.
By Montoya on June 5, 2006 3:27 pm
The power of testimonials is great. I have used them before and will again. It is the same as showing your websites to clients - it gives them an idea about what you do. A lot of clients in the UK (and probably everywhere) ask for demos or to see things you have done ‘like the project’. By using testimonials you are also reinforcing the strength of your pitch or just the potential client or person that finds your website.
By karmatosed on June 6, 2006 5:39 am
Exactly. The more you can reinforce your strengths the better your chances are. Unless of course your strengths are really your weakness and you don’t really know that yet.
By Scrivs on June 8, 2006 6:03 am